A letter from the founder

I didn't come to jewellery the way most jewellers do.

I trained as a blacksmith and spent several years working metal at temperature, learning what it wants to do and what it won't tolerate. After that I worked for ten years as a tattoo artist, specialising in black-and-grey realism — work that depends on patience and getting one small thing right, and then the next. By the time I started making jewellery, I had spent more than a decade in two trades that taught me the only things that matter for what I do now: how metal behaves, and how to work small.

I started Keefirivunts in 2017. The first piece wasn't an engagement ring — it was a solid silver skull ring, made for myself because I couldn't find one I respected. Friends asked for their own. Then they asked for other pieces. A few years later, one of them asked me to make him an engagement ring. I had never worked in gold. I had never set a diamond. I made the ring anyway, and that one piece turned the entire business in a new direction.

Over the years that followed, I made engagement rings for around six hundred couples across Estonia, Latvia, Lithuania, and Finland. Keefirivunts grew up around that work, and it's still there — Triin runs it day-to-day now, and it remains the brand for couples who want something well-made and honest at a fair price.

Something shifted for me when my son was born.

Until then, the work had been mine — my hours, my hands, my pleasure. After he arrived, I started to see it differently. The rings weren't just pieces I was making in the present. They were the foundation of something I would eventually hand to him. A name, a standard, a way of doing things. A legacy. And the moment I started thinking that way, I knew I needed to make fewer rings, and to make them at a level I could be unambiguously proud of in twenty years.

That is what Rauno Oidram is.

It is not a luxury brand in the way that phrase has been emptied of meaning. It is a small house of signature engagement rings, made by someone whose name you know, to a standard that doesn't apologise for itself.

What I make now is a small collection of signature engagement rings. Each one is a design I believe deserves to exist. Each one is made to order after you decide on it, but the design is mine — drawn and refined over years, not improvised for a single commission. The stones are configurable. The metal is your choice. The design is fixed, because the design is the work.

I also take on a small number of bespoke commissions each year, starting from €5,000. These are limited by choice. If you'd like to know more, the Bespoke page explains how it works.

The signatures are designed here in Tallinn, in a small atelier on Suur-Karja. The diamond setting work is finished in Valenza — the small town in Piedmont that has been the centre of fine jewellery setting in Europe for generations. Valenza isn't a secret. Most of the great houses have work done there. What took me years was not finding Valenza; it was finding the right setters within it. There is a wide range of skill in any town that does one thing for a long time, and the difference between competent setting and exceptional setting shows in the light, every time. What comes back from the benches I work with now is the reason I am willing to put my name on every piece.

A few things you should know about how I think.

An engagement ring should outlast the trends that produced it. A ring chosen because it is fashionable will look dated in fifteen years; a ring chosen because the design is honest will not.

Natural and lab-grown diamonds are both real, and the question of which to choose is a question of values, not chemistry. I will help you think through it without selling you on either.

Pricing should be transparent. The cost of a ring is the cost of the metal, the cost of the stone, the cost of the time, and the cost of running a small house properly. There is no markup for the box.

For larger commissions and exceptional stones, the process is the same — only slower, and with more conversation.

And everything starts with a conversation. Not a configurator, not a filter, not a checkout flow. A real conversation — about what you have in mind, what you don't yet know, and what would actually serve you. The rings come after.

If you have read this far, perhaps that is what you are looking for too.